How does an idea become a company with social and environmental impact?
In this interactive event, Melissa will share the story of Aroma Roots, a coffee brand that connects small-scale farmers in Colombia directly with consumers in Germany.
Together, we will explore entrepreneurship, sustainable supply chains, biodiversity in coffee cultivation, and the challenges involved in building a brand that creates social value.
The afternoon will include a guided tasting of selected specialty coffees from Colombia, as well as time for questions, discussion, and networking.
The event is aimed at founders, coffee enthusiasts, and anyone interested in learning more about sustainable business models.
What to expect at a glance:
The content:
Practical insights into sustainable business models, direct trade, fair value chains, and social entrepreneurship.
The format:
An interactive keynote presentation followed by an exclusive guided coffee tasting (cupping session) and an open Q&A and networking session.
The target audience:
Founders, sustainability enthusiasts, coffee lovers, and anyone who would like to discover how economic success and positive impact can go hand in hand.
Please note:
As places for the tasting are strictly limited, participation is subject to a fee and requires an advance ticket.
We look forward to exchanging ideas with you!