Innovative ideas, new technologies, and strong brands are often among the most valuable assets of a young company. Yet intellectual property is frequently considered only after products have been launched, investors have become involved, or competitors have entered the market. In reality, many of the most important decisions regarding IP protection need to be made much earlier.
This interactive workshop is designed for founders, startups, and scale-ups who want to understand how patents, trademarks, and design rights can be used strategically to protect innovation, strengthen competitive advantages, and support long-term business growth. Through practical examples and real-world insights, participants will gain an overview of the different forms of intellectual property protection and their relevance throughout the innovation lifecycle.
Topics include identifying patentable innovations, protecting brands through trademarks, leveraging design rights, avoiding common IP mistakes, and understanding how intellectual property can increase company value and support fundraising activities. Participants will also learn when to take action and how to integrate IP considerations into their overall business strategy.
The workshop begins with a brief welcome and introduction (approximately 15 minutes), followed by a 90-minute presentation, including a short break of around 10 minutes. The presentation will provide practical guidance and actionable insights into the fundamentals of intellectual property protection for innovative businesses.
Following the presentation, participants are invited to network and discuss practical IP topics with the attending experts while enjoying complimentary refreshments and snacks. Real-world case studies and practical examples will be explored in an open discussion format, giving attendees the opportunity to ask questions, exchange experiences, and gain valuable perspectives from patent attorneys and other IP professionals. The event combines expert knowledge, practical learning, and meaningful networking in a startup-focused environment.