Power of Communities

Beschreibung Englisch:
The strongest marketing lever of 2026–2027 won’t be a new channel, a bigger ad budget, or a smarter algorithm. It’s community.
The brands that grow now aren’t the ones shouting loudest — they’re the ones people want to belong to. Community turns customers into advocates, advocates into identity, and identity into the kind of trust and growth that outlasts any single campaign.
WHU is known for its tight-knit and supportive community. And community is much more than just a group of people and companies.
At Power of Communities, we explore how startups and established companies use community-led growth to build identity, trust, and growth — and how customers turn into a community that grows and lasts.
The evening opens with a keynote on community-led growth by Dr. Alena Giwojna, Founder of Famville, followed by a panel discussion with three representatives of the WHU community and its Entrepreneurship Center. The event closes with an open networking.
Schedule
18:45 — Doors open
19:00–19:30 — Keynote: Community-Led Growth — Dr. Alena Giwojna, Founder of Famville
19:30–20:00 — Panel discussion
20:00–20:30 — Networking
For founders, managing directors, and professionals who want to understand the power of communities and community-led growth. No prior knowledge needed — just curiosity and an appetite for good conversation.
The event will be held in English.