In this hands-on workshop, founders, startup teams and innovators learn how to turn an idea into a pitch that is understood, remembered and trusted within seconds. The event focuses on one of the most decisive moments in the startup journey: the first impression in front of investors, juries, customers, partners or on stage.
The structure combines short expert inputs with practical exercises, live application and direct feedback. Participants work step by step on their own elevator pitch. They start with the impact of the first seven seconds, then explore how body language, posture, facial expression, voice and tonality influence trust and credibility. Building on this, they develop a clear pitch structure and a concise storyline that makes their message logical, emotionally relevant and memorable.
The workshop is designed for founders, early-stage startups, students with business ideas, entrepreneurs and innovation teams who want to present their idea with more confidence and persuasive power. It is equally valuable for participants who already have a pitch and want to sharpen their presence, reduce nervousness and communicate with authentic authority.
Content will include techniques from nonverbal communication, storytelling and human behavior. Key topics are: creating success in the first seven seconds, radiating confidence at first sight, using persuasive communication patterns, working with tonality and inner dialogue, and building authentic authority. The goal is that every participant leaves with practical tools, a stronger presence and a clearer, more powerful pitch that can open doors to investors, customers and future opportunities.