What is the role of the office when artificial intelligence can automate more and more of our daily work? This session turns that question around. Instead of asking whether physical spaces are becoming less relevant, Linda Wienkamp shows why they may become even more important in the AI era.
AI can write, calculate, organize, optimize and support decision-making. But it cannot create trust, belonging, shared energy or a strong company culture on its own. These things emerge where people meet, exchange ideas, build routines and develop a common understanding of how they want to work together.
The session explores how physical space, work processes and company culture need to be designed as one connected system. It explains why fully remote work can be efficient, but does not automatically build identity, loyalty or long-term commitment. A well-designed office or workspace is therefore not just a cost factor. It can become a strategic tool for collaboration, leadership, innovation and talent retention.
Participants will learn why space matters in an increasingly automated world, how companies can create places people actually want to come to, and why the connection between space, processes and culture can become a competitive advantage that neither AI nor competitors can easily copy.
The session is designed for founders, executives, investors, people and culture teams, workspace operators and decision-makers from startups, scale-ups, SMEs and corporates.